New Skills Academy is a high-conversion consumer learning platform — course discovery, unlimited membership, vouchers, and a gamified learner dashboard. I engineer the product on a custom PHP framework tailored to catalogue scale, checkout, and long-term LMS operations for more than a million students.
- Custom PHP
- MySQL
- E-commerce
- LMS
- Memberships
- Search & UX
The problem
A consumer academy needs both a persuasive storefront and a sticky learning product. Search, memberships, staff training entry points, and the authenticated dashboard all have to feel like one brand — while surviving catalogue growth into hundreds of courses.
What I delivered
- Conversion-led storefront Hero storytelling, course search, unlimited learning CTAs, vouchers, and multi-currency commerce flows.
- Learner dashboard Progress rings for active and completed courses, certificates, rewards, badges, and study-group prompts that keep learners returning.
- Membership & catalogue systems Unlimited learning plans, saved courses, messaging, and operational hooks for staff training products.
- Durable custom PHP architecture Framework choices tuned to academy+’s product velocity rather than a generic off-the-shelf LMS.
Outcome
newskillsacademy.co.uk is the public face of a platform family that has grown past one million learners. I continue to ship features, harden the bespoke PHP stack, and keep storefront and LMS experiences aligned.